About Our TeamWorld Class Events - Strategic Marketing Solutions . Intelligent Designs . Production & Management
Cher L. Przelomski, CSEP, CTA
CEO, Planning Factory International; VP, Planning Factory Bermuda
Cher pioneered the Events Industry beginning 1982 and was a Founding Member of the (original) International Special Events Society (ISES), now ILEA, The International Live Events Association. Cher served the industry on many Boards after the formation of ISES, but most notably as VP of Education in the early 1990’s, when under her direction the first Certification Program for the industry was developed and executed as the Hallmark of professionalism in the industry; the CSEP remains so today.
Cher also served as the President of the Foundation Board of Education, now known as SEARCH.
An early initiator of designing events to accomplish corporate goals, Cher was one of the first in the industry to recognize events as a strategic part of corporate marketing plans. Tapping into marketing budgets and positioning events as tools of marketing and economic development solidified PFI’s differentiation in the marketplace and remains the company’s distinction.
Evolving sound business techniques and financial policies that would support and strengthen a Special Events business has become Cher’s key to maintaining her company’s longevity in the industry. Cher speaks internationally on the subject of “I Want to Get Paid,” sharing materials and policies to strengthen a service business, such as any involved in the many aspects of the Special Events and Meeting Planning industries.
In 2008, Cher became a partner in Planning Factory Bermuda, now the premier Event Design, Marketing and Management firm on island, serving client notables such as Bacardi, HSBC, Fairmont properties, Rosewood Tucker’s Point, Ernst & Young, Butterfield, and incoming clients such as ADP, Next Level Performance, and Affordable Housing Partners.
PFI’s community service includes The Pedro Project, in which PFI’s 25 anniversary was celebrated by leading the Delaware community to rebuild a home for a man rendered a paraplegic through an act of violence. This $200K project was accomplished in just (6) weeks on a 100% volunteer basis.
Planning Factory International and Planning Factory Bermuda are award-winning companies for their creative, cutting edge strategic event designs. Cher’s companies’ commitment is to quality, service, fairness and education while maintaining strong client and vendor relationships. In 2018, PFI celebrates its 36th year in business, and PFB celebrates it’s 10-year Anniversary.
Creative Director & Producer
With over 15 years in Special Events, Lindsay has drawn on her education, the diverse influences of city life, as well as ongoing travel to develop her refined style of creative design & production. Lindsay earned a B.S. in HR, with Italian minor, from Drexel University & manages concept development, logistics & strategy for international events, activations, programs, & meetings. Lindsay’s thoughtful designs reflect her appreciation for the personal brand & goal of each client’s event; she thrives where creativity is needed, incorporating cutting edge ideas for unforgettable experiences. Lindsay is also proficient in a 3-D CAD layout program that mimics all elements of a venue.
Ed holds a BFA from West Chester University. His love of art runs the gammut from sculpture to prop design to butt sketches — YES you heard us right, butt sketches! A multi-talented artist, Planning Factory International is happy to claim him as our own.
Experiential Event Planner/Producer
Tracie is an extremely creative event designer with over 20 years’ experience in planning and brand development; she is adept at orchestrating the multiple facets of meetings, events, and conferences. Studying Textile Design at Philadelphia University helped Tracie become an avant garde designer who pushes the boundaries of what is accepted as the status quo. She strives to embrace innovative and unconventional techniques to address each client’s goals and objectives to create unforgettable events.
Lucy retired from her busy professional career of 32 years in the finance field. In 2015, Lucy joined the Planning Factory as our company concierge. Lucy keeps our operations smooth by supporting our team of designers in their day-to-day operations, dealing with everything from international deliveries to billing discrepancies. Lucy loves spending time with her husband & family, especially in the summer on the beach.