About Our Team

World Class Events - Strategic Marketing Solutions . Intelligent Designs . Production & Management

About

We know that each client and project is different–from corporate culture to business style to budget. So we get to know our clients by listening first; then each event or meeting design is based on defining corporate goals and objectives, often integrating the event into their Marketing plan.   We deliver ROE—Return on Event on every project we take on.

Cher L. Przelomski, CSEP, CTA

CEO, Planning Factory International; VP, Planning Factory Bermuda

Cher pioneered the Events Industry beginning 1982 and was a Founding Member of the (original) International Special Events Society (ISES), now ILEA, The International Live Events Association. Cher served the industry on many Boards after the formation of ISES, but most notably as VP of Education in the early 1990’s, when under her direction the first Certification Program for the industry was developed and executed as the Hallmark of professionalism in the industry; the CSEP remains so today.

Cher also served as the President of the Foundation Board of Education, now known as SEARCH.

An early initiator of designing events to accomplish corporate goals, Cher was one of the first in the industry to recognize events as a strategic part of corporate marketing plans. Tapping into marketing budgets and positioning events as tools of marketing and economic development solidified PFI’s differentiation in the marketplace and remains the company’s distinction.

Evolving sound business techniques and financial policies that would support and strengthen a Special Events business has become Cher’s key to maintaining her company’s longevity in the industry.   Cher speaks internationally on the subject of “I Want to Get Paid,” sharing materials and policies to strengthen a service business, such as any involved in the many aspects of the Special Events and Meeting Planning industries.

In 2008, Cher became a partner in Planning Factory Bermuda, now the premier Event Design, Marketing and Management firm on island, serving client notables such as Bacardi, HSBC, Fairmont properties, Rosewood Tucker’s Point, Ernst & Young, Butterfield, and incoming clients such as ADP, Next Level Performance, and Affordable Housing Partners.

PFI’s community service includes The Pedro Project, in which PFI’s 25 anniversary was celebrated by leading the Delaware community to rebuild a home for a man rendered a paraplegic through an act of violence. This $200K project was accomplished in just (6) weeks on a 100% volunteer basis.

Planning Factory International and Planning Factory Bermuda are award-winning companies for their creative, cutting edge strategic event designs. Cher’s companies’ commitment is to quality, service, fairness and education while maintaining strong client and vendor relationships. In 2018, PFI celebrates its 36th year in business, and PFB celebrates it’s 10-year Anniversary.

Core Team

Lindsay Barnett

Director Event Design & Production

With a Bachelor of Science in Human Resources and a minor in Italian from Drexel University, Lindsay draws on her education in the industry, the diverse, stylish influences of city life as well as ongoing travel to develop event designs. Lindsay’s thoughtful designs reflect the appreciation for the personal style of each client’s event, while incorporating cutting edge ideas in aspects of planning that range from cuisine to creating perfect mood enhancing event details. Lindsay is also proficient in a 3-D CAD layout program that mimics all elements of a venue.

Ed Przelomski

Art Director

Ed holds a BFA from West Chester University. His love of art runs the gammut from sculpture to prop design to butt sketches — YES you heard us right, butt sketches! A multi-talented artist, Planning Factory International is happy to claim him as our own.

Tracie Henry

Experiential Event Planner/Producer

Tracie is an extremely creative event designer with over 15 years’ experience in planning and brand development; she is adept at orchestrating the multiple facets of meetings, events, and conferences. Studying Textile Design at Philadelphia University helped Tracie become an avant garde designer who pushes the boundaries of what is accepted as the status quo. She strives to embrace innovative and unconventional techniques to address each client’s goals and objectives to create unforgettable events.

Lucy Hutson

Company Concierge 

Lucy retired from her busy professional career of 32 years in the finance field.  In 2015, Lucy joined the Planning Factory as our company concierge.  Lucy keeps our operations smooth by supporting our team of designers in their day-to-day operations, dealing with everything from international deliveries to billing discrepancies.  Lucy loves spending time with her husband & family, especially in the summer on the beach.

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