About Our Team

World Class Events - Strategic Marketing Solutions . Intelligent Designs . Production & Management


With over 60 years of combined expertise in the Events and Meeting Planning industry, Planning Factory Bermuda has been a trusted Island resource since 2007. Bermuda companies turn to PFB for strategically designed, well-planned and perfectly executed corporate events and meetings. We know that each client and project is unique, from corporate culture, to business style, to budget. We listen to our clients and design each event or meeting based on defining corporate goals and objectives, often integrating the event into their corporate Marketing plan. We believe in spending EFFECTIVELY. Planning Factory Bermuda delivers Return on Event on every project we take on. Now, that’s effective!

Core Team

Kathryn Massa

President and CEO

Kathryn began her career in events on the “Client-side” of life. With over 15 years in the corporate Marketing and Event Management field, Kathryn decided to take her passion for delivering world class events and create a company that would “rock” Bermuda’s event world. A creative thinker, Kathryn enjoys the collaboration of the design process, and she provides additional logistical support to her team with her detail- oriented style. Kathryn’s experience in the Bermuda International Business community gives her a comprehensive understanding of the corporate client and their need to achieve goals and objectives when planning important events as part of their strategic marketing plans. It is this philosophy that sets Planning Factory apart and results in events designed to achieve targeted corporate goals through extraordinary experiences. An accountant by trade, Kathryn also works to provide the overall financial, administrative and daily operational management for the company.

Lindsay Barnett

Creative Director & Producer

With over 15 years in Special Events, Lindsay has drawn on her education, the diverse influences of city life, as well as ongoing travel to develop her refined style of creative design & production.  Lindsay earned a B.S. in HR, with Italian minor, from Drexel University & manages concept development, logistics and strategy for international events, activations, programs, & meetings.  Lindsay’s thoughtful designs reflect her appreciation for the personal brand & goal of each client’s event; she thrives where creativity is needed, incorporating cutting edge ideas for unforgettable experiences.  Lindsay is also proficient in a 3-D CAD layout program that mimics all elements of a venue.

John Lee

Event Support & Production

John was raised in the AV industry by a talented, tight-knit family & he has 15 years experience managing Staging, Audio, & Lighting.   John studied at City University of London & earned a Major Event Management certification. John is a strong community advocate & athlete; he was Team Captain for Nat’l Squad of Bermuda travelling basketball team.  His focus & dedication, paired with his production experience, make him a perfect Planning Factory Bermuda partner!

Mike Corday

Warehouse Manager

Mike strategically manages the Planning Factory Bermuda warehouse in compliance with company’s policies and vision. He oversees organising, repairing and maintenance operations of our inventory. His tireless efforts ensure that all of our warehouse products are in top shape for your next event!

Cher L. Przelomski, CSEP, CTA

CEO, Planning Factory International; VP, Planning Factory Bermuda

Cher pioneered the Events Industry beginning 1982 and was a Founding Member of the (original) International Special Events Society (ISES), now ILEA, The International Live Events Association. Cher served the industry on many Boards after the formation of ISES, but most notably as VP of Education in the early 1990’s, when under her direction the first Certification Program for the industry was developed and executed as the Hallmark of professionalism in the industry; the CSEP remains so today.

Cher also served as the President of the Foundation Board of Education, now known as SEARCH.

An early initiator of designing events to accomplish corporate goals, Cher was one of the first in the industry to recognize events as a strategic part of corporate marketing plans. Tapping into marketing budgets and positioning events as tools of marketing and economic development solidified PFI’s differentiation in the marketplace and remains the company’s distinction.

Evolving sound business techniques and financial policies that would support and strengthen a Special Events business has become Cher’s key to maintaining her company’s longevity in the industry.   Cher speaks internationally on the subject of “I Want to Get Paid,” sharing materials and policies to strengthen a service business, such as any involved in the many aspects of the Special Events and Meeting Planning industries.

In 2008, Cher became a partner in Planning Factory Bermuda, now the premier Event Design, Marketing and Management firm on island, serving client notables such as Bacardi, HSBC, Fairmont properties, Rosewood Tucker’s Point, Ernst & Young, Butterfield, and incoming clients such as ADP, Next Level Performance, and Affordable Housing Partners.

PFI’s community service includes The Pedro Project, in which PFI’s 25 anniversary was celebrated by leading the Delaware community to rebuild a home for a man rendered a paraplegic through an act of violence. This $200K project was accomplished in just (6) weeks on a 100% volunteer basis.

Planning Factory International and Planning Factory Bermuda are award-winning companies for their creative, cutting edge strategic event designs. Cher’s companies’ commitment is to quality, service, fairness and education while maintaining strong client and vendor relationships. In 2018, PFI celebrates its 36th year in business, and PFB celebrates it’s 10-year Anniversary.

Jordan Carbotti

Creative Designer & Producer

 Jordan’s creativity and love of design is matched only by his passion for fitness, Brazilian jiu-jitsu, vitamin D, tequila, and French bulldogs.  His creative input & innovative visions are indispensable resources & his onsite presence plays a vital role in successful event’s completion. He is a past recipient of the Rising Star award for Special Events Magazine, &  has won and been nominated for numerous industry awards for design-related and creative achievements.

Tracie Henry

VIP Groups Specialist

Tracie is an extremely creative event designer with over 20 years’ experience in planning and brand development; she is adept at orchestrating the multiple facets of meetings, events, and conferences. Studying Textile Design at Philadelphia University helped Tracie become an avant garde designer who pushes the boundaries of what is accepted as the status quo. She strives to embrace innovative and unconventional techniques to address each client’s goals and objectives to create unforgettable events.

J’von Furbert

Technical Coordinator

J’Von has been working with Planning Factory Bermuda, in every facet imaginable, for years, learning the idiosyncrasies of the Special Events industry from the inside out.  J’Von received his BS from University of Toronto with a Major in Statistics and Minor in Math and Philosophy; his analytical, thoughtful, and creative solutions are reflected his agility to troubleshoot under pressure.  J’Von’s tastefully curated talent shines as he makes it his business to build you elegant experiences.

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